In order to encourage continued engagement and communication with sellers, the ZALORA Marketplace employs the use of the Seller Center platform which serves as a one-stop center for sellers to manage their stores. ![]() ![]() Through exclusive seller acquisition, comprehensive operational efforts and active engagement with sellers to build healthy and long-lasting relationships, the ZALORA Marketplace works via a highly collaborative model to provide a fun, transparent and fuss-free platform for both customers and sellers. Unlike traditional catalogs which operate on a B2C model, the ZALORA Marketplace acts as a bridge between customers and sellers. The concept of the ZALORA Marketplace was born out of a desire to provide a unique and exclusive platform for third-party sellers to kick-start their dreams of working in the fashion industry through selling their products via the Global Fashion Group (GFG) platform.
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